3 LOW COST WAYS TO MAXIMIZE YOUR VISIBILITY
The competition for control of your target audience’s attention and finances will become fiercer than ever before. It will be more difficult for you to grow your business and be noticed among the vast sea of competitors.
So how can you compete for increased visibility in your marketplace, while operating with a limited marketing budget?
There are three ways in which you can do this. None of them requires a substantial financial investment, and all are tremendously effective in generating great exposure for you and your business without breaking the bank.
Unleash the Power of LinkedIn.
When people start looking for a new service provider, they will immediately do online research to identify the person they will be dealing with. Because LinkedIn profiles rank very highly in search results, they will, more than likely, read your profile before they visit your website or call you.
5 TIPS TO DIVERSIFY YOUR BUSINESS AND SERVICES
As an entrepreneur, your success truly depends on your hard work and determination. It is said that more than half of businesses fail within their first year. Thankful to have made it through a successful first year, it is imperative that I share Tandem Media Tips on how to diversify your business for longevity.
Become an Expert in Your Desired Market
Attending school or gaining professional training to support your passion is extremely important. Education and apprenticeship help you become a critical thinker and builds your confidence. People often buy into businesses/brands they can trust. The only way they can do that is through effective professional communication. Being an expert allows you to understand the various areas in the market where you can expand. Education does not mean classroom only; knowledge can be developed in several ways. For example, you can become an apprentice to an established expert in the field.
4 Steps to Reach More Clients Using
Most commonly thought of as a place for women to plan weddings they cannot afford and save recipes they never make. Pinterest has ideas, tips, and information on just about any topic you can think of, including pottery, woodworking, and self-improvement, just to name a few.
IPins are more shareable than posts on other platforms, which can quickly provide a wider reach for your target market. Links connected to each pin makes it super simple for a potential client to purchase your product. Just one click will bring them straight to your product or landing page. There is potential for any product or service on Pinterest. If you follow these 4 actionable steps and pin regularly, you will be off to a great start expanding your business’ reach with Pinterest.
1. Create a Pinterest Business Account
First things first, you will need to make a Pinterest business account. Which will give you access to analytics, which is vital in evaluating your reach; identify what works for you and what does not. You can sign up for or convert your personal account to a business account.
A MATCH MADE IN HEAVEN
Finding the perfect suppliers to build a profitable, meaningful business
I recently started a zero-waste lifestyle boutique in Calgary, Alberta, called Without Co. Yes, you read this correctly. I opened a brick and mortar retail store despite economic times, fear-mongering headlines on the fate of retail, friends and family concerns, you name it! We buy from businesses all across Canada and carry a broad product mix of zero waste lifestyle goods. Supplier relationships have been the cornerstone of our business so far.
Product mix is everything, especially in retail. Carrying the right brands, and having the quality that people come back for, is what drives most of our customers to our store. Because of this, sourcing meaningful suppliers has been instrumental in attracting the perfect client.
YOUR 12-MONTH STRATEGY PLAN
Many Individuals make new year resolutions and break them.
Entrepreneurs need to make year-long resolutions, also known as yearly strategic planning and stick to them.
Here are a few things you need to think about for 12 months,
regardless if month 1 is January or August.
**This list is not exhaustive.
Find a list of all special days and holidays that will be important to your industry. This is important for promotional and sales purposes. For example, you will offer deals for Black Friday or Cyber Monday while showing support for Breast Cancer month and even sponsoring an event for funky socks day if your store specialty is socks. Know the reason behind the days so you can make meaningful connections. Eg. World Downs Syndrome Day is the reason for Funky Socks day.
A Step by Step Guide to Honing
YOUR PASSION ON A SHOE STRING BUDGET
In today’s society, one income is often not enough to meet all our needs. Many people are being pushed to find a different source of income, and many like myself are tired of doing the mundane job just to get by. I have always dreamed of financial freedom and living a life doing what I love, but the road to get there does not always seem tangible.
Well, I am happy to say that I did precisely that. I found something I loved doing and made a career out of it that gave me an annual income of 70K. It took hard work and focus, but it was worth it. For those of you looking to achieve similar results, here is a step by step guide on how you can generate a sustainable business doing what you love.
love taking pictures! It was never something I thought I was good enough to do professionally or something I had formal training in.